There are many ways to market your site on the Web. My favorite are through pay per click search engines and search engine optimization.

Pay Per Click

Pay per click is where you pay a search engine for every time someone clicks your link on their site. The price of the click can depend on what keyword page you are advertising. This is a great way to get a target audience to your website, but can be expensive over time. I suggest checking out Google Adwords or Overture if your interested in this type of advertising.

SEO

SEO (search engine optimization) is achieved by optimizing your site for search engine spiders. There are many ways to optimize your site to get higher ranking in search engine result pages. The best place to learn about these ways is to visit webmaster forums and read posts.

Trading Links

Trading links with other sites is a great way to advertise your site for free. The best way to trade links is to email the webmaster of the site you want to trade links with.